I am a college student, and like other students I live on Mac n' Cheese and Top Ramen; cheap food. Not having parents to fall back on for money, many college students feel broke. But even broke college students find ways to relax and be entertained.
Redbox provides consumers with $1 DVD rentals. Although the cheap rental is great for consumers, some Hollywood studios see Redbox in a different light. Some studios are blocking Redbox's access to their DVD's unless Redbox agrees to their terms. For now us broke college students will have to wait to see the some of the latest movies on DVD if we rent through Redbox, but the wait could be short; Redbox is fighting back and has filed a lawsuit agaisnt the three studios that are preventing their access to the DVD releases.
"While some Hollywood studios have inked deals with the company, others see low-price Redbox as a red menace, a threat to lucrative businesses such as DVD sales and the cuts it gets of higher-priced rentals at companies like Blockbuster Inc.
Universal Pictures, Twentieth-Century Fox and Warner Bros. have tried to block Redbox's access to their new DVDs unless Redbox agreed to terms like delays for new movies. Redbox, a unit of Coinstar Inc., is firing back with lawsuits against all three studios."
Read the whole article and interview at the Wall Street Journal here.
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