Time Warner Cable, the nation's second largest cable operator, (behind Comcast), is launching a new campaign to counter ideas that cable companies are charging consumers too much.
The blame for rising cable costs is caused by rising programming costs, according to Time Warner Cable.
However, TV-network owners claim they are only asking for fair compensation for their programming, for which costs are rising.
Subscriptions to both cable and satellite are expensive. With more programming being streamed free online, it isn't wise for cable and satellite companies to continually increase their prices. More and more consumers are switching over to only purchasing internet and they still are able to view their favorite TV shows. This creates problems for networks though, because then viewers only watch shows they know they like, it doesn't leave much room for people to find new favorite shows.
If they want to keep viewership numbers high TV-network owners and cable/satellite companies arguing over what are making costs rise and find a way to cut costs together.
For more on Time Warner Cable's campaign visit the Wall Street Journal.
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